Terms of service

1. The agreement

These Terms of Service are an agreement between Litespeed Marketing LLC, a Washington limited liability company doing business as Rooftop Auto ("Rooftop", "we", "us"), and the business that subscribes to the service ("you", "Dealer").

By creating an account, subscribing, or using the service, you agree to these terms. If you are accepting on behalf of a dealership, you confirm you are authorised to bind it.

Our Privacy Policy is part of this agreement.

2. What Rooftop is

Rooftop Auto is software for vehicle dealers. Depending on the plan you buy, it provides some or all of: inventory management and merchandising; a hosted storefront website and vehicle detail pages; syndication of your inventory to advertising and listing channels; creation and management of vehicle catalogs and advertising campaigns on connected platforms; lead capture; messaging; and reporting.

We may change, add to or remove features over time. If we remove something material that you rely on, we will tell you before we do it.

3. What Rooftop is not

Worth stating plainly, because it defines what you should not rely on us for:

• Rooftop is not a DMS. It does not do dealership accounting, F&I, parts, service or title work. It is designed to sit alongside your DMS, not replace it.
• We are not a lender, broker, or credit services organisation, and we do not make credit decisions or offers of credit.
• We are not your compliance department. We build tools that help you comply — consent records, price validation, disclosure fields — but you remain responsible for compliance with the laws that apply to your dealership.
• We do not sell you placement on third-party marketplaces. Where a channel requires its own paid subscription (Cars.com, Autotrader, CarGurus and similar), that contract is yours and its cost is not included in your Rooftop fees.

4. Accounts and eligibility

You must be a business, legally able to sell vehicles where you operate, and hold whatever licences your jurisdiction requires. You are responsible for the accuracy of your account information, for the security of your credentials, and for everything done under your account by your staff. Tell us promptly if you believe an account has been compromised.

You are responsible for managing your own users and removing access for people who leave.

5. Plans, fees and billing

The fees, plan and any add-ons that apply to you are the ones presented to you when you subscribe, or as later agreed in writing. We publish current pricing on our website; the figures that bind us are the ones on your order.

• Subscriptions are billed monthly in advance and renew automatically until cancelled.
• Fees are exclusive of taxes. You are responsible for any sales or use tax.
• Amounts already paid are not refundable except where we say otherwise or the law requires it. If we cancel your service for our own convenience, we will refund the unused portion of the current period.
• If a payment fails, your subscription may be suspended. We will notify you inside the application and by email before your storefront is affected, and we will give you a reasonable opportunity to correct it. Restoring a suspended account is straightforward; if a subscription is terminated for non-payment, resubscribing may require setting it up again.
• We may change prices with at least 30 days' notice before the change takes effect on your account. If you do not accept a price change, you may cancel before it applies.
• Advertising spend is separate from subscription fees — see section 10.

6. Cancellation and what happens next

You can cancel at any time, effective at the end of your current billing period. You keep access until then. We do not require a notice period, a cancellation phone call, or a reason.

On cancellation:

• You can export your data — inventory, photos, leads, customers, sales history — before your access ends, or ask us and we will produce it for you.
• We keep your data for 90 days in case you come back or need a copy, then delete or de-identify it. You can ask us to delete it sooner (see Data deletion).
• Hosted storefronts stop serving. If you have pointed a domain at us, redirect it before your access ends or visitors will see nothing.
• Your connected advertising assets remain yours — see section 9. Revoking our access does not delete them.
• Domains are handled under section 7.

7. Domains

If you bring your own domain, it stays yours and nothing changes. You point a DNS record at us and you can point it elsewhere whenever you like.

If we register a domain for you:

• You are named as the registrant. The domain is registered with your dealership's details in the ICANN registrant contact, not ours. It is your domain.
• We are the account of record while you are a customer, which is what lets us manage DNS and renewals for you.
• Any registration or renewal fee is as stated on your order. Fees already paid for a registration period are not refundable, because the registration has already been bought.
• If you leave, you can take the domain. Ask us and we will provide the transfer authorisation code so you can move it to a registrar of your choice. We will not withhold it, and we will not charge you a release fee.
• ICANN imposes transfer locks we do not control. A newly registered or newly transferred domain generally cannot be transferred for the first 30 to 60 days. If you cancel inside that window we will still give you the auth code, but the transfer cannot complete until the lock expires.
• Renewals are your responsibility once you leave. We will tell you the expiry date. After transfer, keeping the domain alive is between you and your new registrar.

8. Your data and content

You own your data. Vehicle records, photographs, descriptions, pricing, leads, customer records, sales history and anything else you put into Rooftop remain yours. We claim no ownership of it.

You grant us a licence to host, copy, transmit, display and adapt that content only as needed to operate the service for you — including publishing it to your storefront and transmitting it to the advertising and listing channels you have asked us to syndicate to. That licence ends when your data is deleted.

You are responsible for having the rights to the content you upload, including photographs.

We may use aggregated, de-identified information — information that does not identify you, your dealership or any individual — to operate, secure and improve the service and to produce industry benchmarks. We will not publish anything that identifies your dealership without your permission.

9. Connected advertising accounts

To run advertising for you, you authorise us to access your accounts on platforms such as Meta and Google.

• We create assets inside your business account, not ours. Vehicle catalogs, pixels, advertising audiences and, where applicable, ad accounts are created in your business portfolio. You own them.
• You can revoke our access at any time, directly on the platform, without asking us. Doing so will stop us from operating your advertising, so tell us first if you would rather not have campaigns interrupted.
• You remain the advertiser of record and are responsible for complying with each platform's advertising policies.
• Platform decisions are not ours. Ad rejections, account restrictions, catalog item disapprovals and policy enforcement are the platform's, and we cannot overturn them.

10. Advertising services

If you buy advertising management from us, this section applies in addition to the rest.

• Advertising spend is yours and is billed by the platform to your account, unless we agree otherwise in writing. Management fees are separate from spend and are stated on your order.
• We do not guarantee results. No lead volume, cost per lead, cost per sale, impression share, ranking or return is promised, and any figure discussed in a sales conversation is an illustration rather than a commitment. Advertising outcomes depend on your market, your inventory, your pricing and your follow-up.
• Reporting is honest about its limits. Attribution across platforms is approximate. We will state the attribution basis on reports, and we will not present estimated figures as measured ones.
• Financing and credit advertising. Advertising that references financing, monthly payments, credit terms or trade-in value is subject to special rules on most platforms and to consumer credit advertising law. You are responsible for the accuracy and legality of the offers and claims you ask us to advertise.
• Either of us can stop advertising services at the end of a billing period.

11. Text messaging and consent

If you use Rooftop to send text messages, you are the sender and you are responsible for compliance with the Telephone Consumer Protection Act and equivalent state law.

• You must have consent from every person you message, obtained lawfully and before you message them.
• You must honour opt-outs. Rooftop processes STOP automatically, but you must not work around it or re-add a number that has opted out.
• We maintain a consent record for numbers collected through Rooftop — timestamp, source, and the disclosure text shown. It is available to you, and it is your evidence if you are ever challenged.
• Numbers you import from elsewhere are your responsibility. We cannot verify consent we did not witness, and importing a list you do not have consent for puts your messaging at risk as well as ours.
• Carrier and messaging providers impose their own rules and may block or filter messages. We cannot guarantee delivery.

12. Listing accuracy and channel rules

You are responsible for the accuracy of everything you publish through Rooftop, in particular advertised prices.

• Advertised prices must be the price a customer can actually buy the vehicle for, and must comply with the disclosure rules of your state and of each channel.
• Sold vehicles must come down promptly. Rooftop is built to remove them automatically, but if you mark a unit sold late, that is the delay that reaches the channel.
• Listing channels may audit your listings and may hide prices, remove badges or delist you for non-compliance. That is between you and them.

13. Acceptable use

You agree not to: publish false, misleading or unlawful listings; upload content you do not have rights to; upload malware; attempt to breach or probe our security; use the service to send unsolicited messages; scrape or resell the service; reverse engineer it; use it to build a competing product; or use it in a way that puts our platform accounts or our other customers at risk.

14. Third-party platforms

Rooftop depends on services we do not control — Meta, Google, listing marketplaces, registrars, messaging carriers, hosting providers. They change their APIs, policies, pricing and availability on their own schedule and without asking us.

We will adapt as quickly as we reasonably can, and we will tell you when something changes that affects you. We are not liable for a third party's outage, policy change, rejection, restriction or discontinuation, and such an event is not a breach of this agreement by us.

15. Our intellectual property

The Rooftop software, its interface, documentation, and the Rooftop Auto and Litespeed names and marks are ours. You get a non-exclusive, non-transferable right to use the service during your subscription, and nothing more. Feedback you give us we may use freely and without obligation.

16. Confidentiality

Each of us may learn non-public information about the other. We will each use it only to perform this agreement and protect it with at least reasonable care. Your cost, pack, reconditioning and gross figures are confidential and are never included in anything we publish or syndicate.

17. Disclaimers

The service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, title and non-infringement.

We do not warrant that the service will be uninterrupted or error-free, that syndication to any particular channel will succeed or continue to be available, or that any commercial result will be achieved.

18. Limitation of liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost revenue, lost sales, lost goodwill or lost data, even if advised such damages were possible.

Our total aggregate liability arising out of or relating to this agreement is limited to the amount of subscription fees you actually paid us in the twelve months immediately before the event giving rise to the claim. Advertising spend passed through to a platform is not a fee paid to us and is not included in that amount.

These limits do not apply to your obligation to pay fees, to either party's indemnification obligations, or to liability that cannot be limited by law.

19. Indemnification

You will defend and indemnify us against third-party claims arising from your content, your listings and advertised prices, your messaging and consent practices, your use of the service in breach of these terms, or your violation of law or of a platform's policies.

We will defend and indemnify you against third-party claims that the Rooftop software itself infringes their intellectual property rights.

20. Suspension and termination

We may suspend the service if your payment fails, if your use threatens the security or stability of the platform, if it puts our own advertising-platform accounts at risk, or if we are required to by law or by a platform we depend on. Except in an emergency we will contact you first.

Either of us may terminate for material breach if it is not cured within 30 days of written notice. We may terminate for convenience with 30 days' notice and a refund of the unused portion of your current period.

21. Changes

We may update these terms. We will post the revised version here with a new date, and for material changes we will notify subscribing dealers by email at least 30 days beforehand. Continuing to use the service after a change takes effect means you accept it. If you do not, you may cancel.

22. Governing law and disputes

This agreement is governed by the laws of the State of Washington, without regard to its conflict-of-laws rules. The exclusive venue for any dispute is the state or federal courts located in Clark County, Washington, and each party consents to personal jurisdiction there.

Before filing anything, we each agree to raise the issue in writing and try to resolve it in good faith for 30 days. Most problems are a phone call.

23. General

This agreement, together with your order and our Privacy Policy, is the entire agreement between us on this subject. If any provision is unenforceable, the rest survives. A failure to enforce a provision is not a waiver of it. You may not assign this agreement without our consent; we may assign it in connection with a merger or sale of the business. Neither party is liable for delays caused by events beyond its reasonable control. Sections on data ownership, confidentiality, disclaimers, liability, indemnification and governing law survive termination.

24. Contact

Litespeed Marketing LLC dba Rooftop Auto
Vancouver, Washington, United States
david@litespeedmarketing.com