The fastest route: email david@litespeedmarketing.com from the address on your account with the subject line "Delete my data". We confirm within two business days and complete the deletion within 30 days.
If you are a Rooftop dealer
You have three options, and they are not the same thing.
1. Delete individual records yourself
Vehicles, photos, leads and customer records can be deleted from inside Rooftop at any time. You do not need to ask us.
2. Disconnect a platform without deleting anything
To stop Rooftop accessing your Facebook or Instagram advertising, open the Ad Desk and choose Disconnect. You can also do it directly on Meta, without us, under Business settings → Connected apps at business.facebook.com.
Disconnecting revokes our access. It deletes nothing. Your vehicle catalog, your pixel and its history, your advertising audiences and your ad account were created in your own business portfolio and they stay there, working, whether or not you use Rooftop. That is by design.
3. Delete your Rooftop account entirely
Email us from the address on your account. We will verify it is you, then delete:
- your account, users and login credentials;
- your inventory, photos, pricing and sales history;
- your leads and customer records;
- your storefront and its content;
- the stored credentials for any connected advertising platform.
Export first. Once it is gone we cannot recover it. Ask us for an export and we will produce your data in a portable format before we delete anything.
If you contacted a dealership
If you submitted an enquiry on a dealership's website and want your information removed, the dealership controls that record — we hold it on their behalf. Contact them directly and they can delete it immediately.
If you cannot reach them, or you would rather deal with us, email david@litespeedmarketing.com with the dealership's name and the email address or phone number you used. We will verify your request, pass it to the dealership, and act on it under their instruction.
To stop text messages immediately, reply STOP to any message. That takes effect straight away and does not require contacting anyone.
Removing data obtained through Facebook
If you used Facebook Login to connect a business to Rooftop and want the associated data removed:
- Go to Settings & Privacy → Settings on Facebook.
- Open Apps and Websites (or, for a business portfolio, Business settings → Connected apps).
- Find Rooftop Auto and choose Remove.
- Email david@litespeedmarketing.com with the subject "Delete my data" and tell us the business name.
Removing the app revokes our access immediately. The email is what tells us to delete the records we already hold. We will confirm when it is done.
What we have to keep, and for how long
A few things survive a deletion request, and it is only fair to say which:
| What | Why | How long |
|---|---|---|
| Billing and payment records | Tax and accounting law | As required by law, generally 7 years |
| Text-message consent records | Evidence of consent, required to defend a TCPA claim | As required by law |
| Security and audit logs | Fraud and abuse investigation | Up to 12 months |
| Backups | Backups expire on their own cycle rather than being edited | Up to 35 days after deletion |
| Aggregated, de-identified data | Cannot be traced to you or anyone else | Indefinite |
Nothing in that table is used to market to you, and none of it is sold or shared.
Timing
- Within 2 business days — we acknowledge your request and confirm your identity.
- Within 30 days — deletion is complete across our live systems.
- Within 35 further days — backups containing the data expire.
If we need longer, we will tell you why and when.
Contact
Litespeed Marketing LLC dba Rooftop Auto
Vancouver, Washington, United States
david@litespeedmarketing.com
See also our Privacy Policy and Terms of Service.