Take the car in. The ads are already running.

Most of it is built to hold your inventory and push a list out. Rooftop is built to keep you advertising. The difference shows up in small, specific places — a sold unit leaving your Meta catalog the same hour instead of on the next feed run, a rejection that tells you the image was too small instead of showing a red dot, a price cut you can trace to what it did to views three days later. Same inventory work, aimed at selling instead of storing.

No. Rooftop sits next to it. Your DMS keeps the books, the deals, the titles and the floorplan. Rooftop handles the inventory record that goes out to the world — photos, merchandising, your website and every channel. Nothing gets ripped out.

Yes. It is in the monthly price, on your domain, and it runs off the same record as everything else — which is the whole point, because that is where your ad traffic lands. If you would rather keep the site you have, we can feed it instead; tell us who built it.

We can. Rooftop Auto is built by Litespeed Marketing, an advertising agency that has been buying media for twenty years and runs Meta campaigns for car lots right now. The platform stands on its own and plenty of dealers will run their own ads on it — if you would rather hand that part off, ask when we talk.

Your own site is instant. Meta usually re-crawls the catalog inside fifteen minutes. Google Vehicle Ads re-fetches the feed up to four times a day. Cars.com and Autotrader pull overnight, so an afternoon change is live by morning. We show you the real clock on every one rather than a checkmark that only means we sent it.

It shows up as a rejection with the actual reason — image too small, missing a required attribute, unmapped trim — on the unit and in your feed. A tool that catches a broken listing is worth more than one that pretends listings never break.

Yes, and we do it, not you. Most lots are live in a few days. If your photos are already online we pull those too.

Founding pricing is $99 a month per rooftop. You can run them as separate storefronts or combine them into one website — a lot of groups do the second, because a shopper does not care which of your lots a truck is parked on.

Thirty days of the whole product, with no credit card. You make an account, we help you get your inventory in, and you use it. Nothing is switched off at the end without us talking to you first — there is no card on file to charge, so there is nothing to cancel and no way to be billed by accident.

One thing is held back until you are on a paid plan: registering a brand-new domain, because we pay the registrar for that one. If you already own your domain you can connect it on the trial, and that is what most lots do.

No. Month to month. The whole pitch is that this pays for itself in one extra unit turned, and if it does not, you should not be locked in.

Rooftop Auto is a product of Litespeed Marketing LLC in Vancouver, Washington — an advertising agency, not a software company that decided cars looked interesting. Twenty years of buying media, and car dealers among our clients today.

It got built because we were running ads for lots that sat on the big dealer platforms, and we kept losing to the software instead of to the competition. Catalogs drifting out of date. Sold units still taking impressions. A price on Facebook that had not been the price for a week. This is the platform we needed on the other side of that.